IS ULTRACERA® BRAND APPROVED?

YES, MOST INTERNATIONAL HOSPITALITY BRANDS HAVE ENTHUSIASTICALLY APPROVED ULTRACERA®.

I’M WORRIED ABOUT CERAMICS CHIPPING, POLISHING AND EDGES.

ULTRACERA® IS NOT A TRUE “CERAMIC”. IT’S NOT FIRED, IT’S NOT GLAZED. THE ULTRA-FINE POWDER THAT GIVES THE MATERIAL ITS DISTINCT ADVANTAGE IS MODIFIED FROM A RAW MATERIAL USED IN THE CERAMICS INDUSTRY.

HOW IS ULTRACERA® IMPACTED BY THE ANTI-DUMPING MEASURES AGAINST CERTAIN QUARTZ PRODUCTS FROM PRC?

ULTRACERA® IS NOT A QUARTZ PRODUCT AND IS NOT UNDER ANTI-DUMPING REGULATIONS.

HOW DO TARIFFS AFFECT ULTRACERA®?

ULTRACERA®  IS ONE OF THE PRODUCTS FROM CHINA THAT CURRENTLY HAVE 301 (TRUMP TARIFFS) APPLIED. THE PRICE OF ULTRACERA® WILL BE REDUCED WHEN THESE POLITICALLY-MOTIVATED TAXES ON THE AMERICAN END USER ARE REMOVED OR REDUCED.

IS THIS AGGLOMERATED QUARTZ GLASS?

NO, ULTRACERA® ONLY CONTAINS GLASS TO ACHIEVE DECORATIVE EFFECT. GLASS QUARTZ USES GLASS POWDER AS THE BASE MATERIAL. ULTRACERA® USES SYNTHETIC CERAMIC POWDERS AS THE BASE.

CAN ULTRACERA® BE INSTALLED WITH SIMILAR PROCEDURES AS TODAY’S TYPICAL HOSPITALITY PRODUCTS?

YES, THERE IS VERY LITTLE DIFFERENCE IN THE PROCESS USED TO INSTALL ULTRACERA®.  A SKILLED INSTALLER SHOULD BE ABLE TO MAKE THE TRANSITION TO ULTRACERA® WITH NO ADDITIONAL TOOLS OR SKILLS.

WHAT IS “INTELLIGENT INSTALLATION”?

EACH ULTRACERA® PIECE HAS ITS OWN IDENTIFYING CODE WITH COLOR, PRODUCTION DATE, AND LINK TO THE SHOP DRAWING THAT ACCURATELY SHOWS WHICH PIECE IS INSTALLED IN EACH ROOM TYPE, WHICH REDUCES CONFUSION AND DELAY ON JOB SITE.